What the Golden Globes Water Girl Taught Us About The Impact Of Social Media

Most people can’t tell you who won each award, or “who” anyone was wearing at this week’s 2019 Golden Globes, but if there’s one thing everyone knows for sure, it’s that the Fiji water girl was truly the star of the show.

A simple google search of “golden globes” returns two of the top three hits detailing the Fiji water girl and how she boosted Fiji’s presence at the show and got them in front of millions by simply doing her job.

After all she was just there to pass out water, so why are so many talking about it?

Because she did it better and different than any water girl has done before.

As a professional model, she knew how and where to position herself as the stars showed off their gowns, suits and jewels to the adoring press.

The result was a viral online explosion earning her more than 50,000 tweets in only a few short hours and generating an online buzz that, for many, overshadowed the glitz and glam of the evening and delivered Fiji a marketing win for days following the event.

What the ongoing discussion of the “Fiji Water Girl” reinforces is that social media has taken its rightful place alongside traditional marketing tools as an effective way to increase exposure for a brand.

More importantly, however, it creates the opportunity to extend the conservation and keep it relevant in a way that traditional tools can’t. In the past, for example, the Fiji model may have gained on air exposure as the stars made their way across the red carpet and possibly ended up in the background of a newspaper or magazine photo, but that’s where it would have ended.

Now she has achieved celebrity status equal to some of lesser stars she supplied with water!

So what does this mean for you?

If you still question the relevance of social media as a marketing tool, you need to change your way of thinking.

If you aren’t sure how to take advantage of your social media presence, that’s where we come in. We can help you evaluate where you are and help you develop programs that will help set you apart from everyone else in your space. To find out more, email us or call (214) 458-5751.